Spatial

Advanced Social Media Segmentation

PersonaLive is a real-time social media segmentation system that helps brands predict and influence consumer behavior. Their system segments people based on social, mobile, and web activity, alongside the type and volume of social activity in proximity to a location. PersonaLive features a unique geosocial segmentation approach that inspires data-backed hunches by revealing core customers and hidden opportunities. It further optimizes ad spend by targeting the right people on the right channels based on their demographics, behaviors, and online activities. The system segments store visitors and reveals the 'who' behind mobile visits, unlike the traditional demographic segmentation system. With PersonaLive, brands can segment customers by their behaviors, leveraging the behavior of 52M social media users and other digital channels' traffic. It helps retailers bridge the digital gap by allowing them to segment and retarget customers who made in-store purchases online. PersonaLive also activates social media audience based on a specific behavioral trait, eliminating guesswork in social media advertising.

Features:
- Real-time social media segmentation system
- Segmentation based on social, mobile, and web activity
- Geosocial segmentation approach
- Segments store visitors to reveal the 'who' behind mobile visits
- Segments customers by their behaviors
- Bridges the online and offline gap for brick-and-mortar retailers
- Activates social media audience based on specific behavioral traits
- Optimizes ad spend by targeting the right people on the right channels based on their demographics, behaviors, and online activities
- Provides insights that inspire data-backed hunches to reveal core customers and hidden opportunities.